For you mobile App to be valuable in lives or in businesses, good questions are a good place to start…

• For a specific mobile App solution or initial concept, who will be the target audience?
• What will the mobile App accomplish for the user?
• How does the App idea fit into yours or into someone’s marketing plans
• What Apps already exist in the marketplace that would be considered competing Apps?
• More importantly, how can the existing competing Apps be improved or complimented with more value from this initiative?
• What specific problem will this App initiative solve or what opportunity can be harnessed?